Sullivan’s Volumizer Nourishing Shampoo™ is fortified with Sullivan’s VITA HAIR™, a nourishing vitamin package to boost hair and skin health without added weight to hair. It is formulated with a natural plant-based proprietary surfactant technology which creates an opposite acting polar electrical charge within each hair strand that actually pushes every hair follicle apart. This prevents the hair from sticking together, and actually springs it loose, making each hair follicle stand on end for a noticeable difference in hair volume and body.